Esports is a global phenomenon that has roots in LAN parties in the United States and StarCraft and PC bangs in South Korea. In 2020, competitive gaming has been predicted to hit about $11 billion or more. There is now a chance even to surpass that prediction as people are forced to stay at home and play games.
With this increase in gameplays, gaming companies now have to depend on telecoms like Singtel to deliver the bandwidth needed to keep them online and humming despite the massive player load.
By the second day of the all-digital GamesBeat Summit 2020, Lisa Hanson, the founder, and managing partner of Niko Partners had a discussion about infrastructure, gaming-as-a-service, esports, and several others with the vice president of sales at Singtel, Tim Guhl.
Tim Guhl said that Singtel has more than 700 million mobile subscribers, which makes them the largest mobile service producer in the world. He told her that since Global gaming is growing, then high-quality connectivity to target the market is key. This is why gaming companies need to partner with them for faster, more reliable, and cost-effective solutions.
Guhl went ahead to explain that bandwidth is the key component to both more reliable, cost-effective solutions to the massive player loads. Game as a service (GaaS) is a wonderful evolution that is happening in the gaming industry as it extends the life of games. It also allows the gaming community to push updates which keeps it fresh as well as bring people together.
However, bringing this many people hogs a lot of bandwidth and gaming companies have begun to ask for tremendous loads. Therefore, to tackle this, Singtel is in the planning stage of creating 100GB-, 500GB-, 1TB-per-second bandwidth. He also said the demand could continue to grow larger as people shelter in place for the pandemic.
Managing Global Games
Ghul gave several keys that companies looking to do business in Asia-Pacific should heed.
- Now has a growing focus on mobile that has reached Asia-pacific
- Can now meet the needs of global gaming with High-quality connectivity, packet loss, and jitter
- It is now partnering with leagues, like PVP esports. As well as investing in competitive gaming.
As many companies are ready to go to great lengths to get into the Asia-pacific market, Ghul reminded that this market has over 1.2 billion people that play games, it is likely to generate about $66.2 billion in revenue.
Before the discussion came to an end, Hanson asked him what an undersea cable was like. Ghul went ahead to explain that undersea cables are about 14-to-18 inches in diameter that are installed using ships that have huge spools that look like very large fishing lines. These spools are slowly let down as the ship moves across the ocean, and it falls to the bottom.
He also explained how the cables are managed, saying they make sure the cables are safe and in a diverse area without being close to other cables. These cables are packed with multiple strands of fiberoptic services, and they go from one landing station to another.
One of the major problems with these cables is that it often breaks. These breaks are caused by ships dropping an anchor on it or fishing companies pulling up the cables using a dragging system. Therefore, constant repairs have to be carried out.
Due to the rapid increase in the number of online gamers, gaming companies will need higher bandwidth to cope with the load. Therefore, Singtel has taken it upon themselves to increase bandwidth for gaming companies to about 1TB-per-second.